Yelp (YELP) is an interesting company that seems undervalued. This might stem from a misunderstanding about the core economic drivers of the business. While most consumers view it merely as a forum for restaurant reviews, this segment only accounts for 15% of ad revenue. Home & local services (i.e. plumbing, landscaping, contractors, doctors, etc) account for >50% of ad revenue.
Yelp
Yelp
Yelp
Yelp (YELP) is an interesting company that seems undervalued. This might stem from a misunderstanding about the core economic drivers of the business. While most consumers view it merely as a forum for restaurant reviews, this segment only accounts for 15% of ad revenue. Home & local services (i.e. plumbing, landscaping, contractors, doctors, etc) account for >50% of ad revenue.