Here is a simple thought experiment: In 2021, US venture capital backed companies raised $330B, roughly $180B above the average of 2018-2020 (source) VC backed companies spend roughly 50% of funds raised on marketing (source, source) This implies an “excess marketing spend” (compared to average) of around
A Thought Experiment
A Thought Experiment
A Thought Experiment
Here is a simple thought experiment: In 2021, US venture capital backed companies raised $330B, roughly $180B above the average of 2018-2020 (source) VC backed companies spend roughly 50% of funds raised on marketing (source, source) This implies an “excess marketing spend” (compared to average) of around